Management Essay Help
Management Essay Help
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What is A Business Plan? - A business plan can be defined as a written document or a formal statement of business goals. It deals with strategy formation of the company's marketing, finances, advertising, human resources, and budgeting activities to achieve a long-term vision of any company. The business plan is formed only after reviewing the macroeconomic factors of the market the company is operating in and the competitor's analysis. The scope of a business plan may range from conducting a customer survey to understand if they need the service/ product that the business is offering, to doing a PESTEL analysis for the industry, planning the steps for a new product launch, designing a strategy for the growth of existing products, launching the existing brands in a new market and the list goes on.
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